How to Win in Las Vegas, And in Online Business
Submitted 3 hours ago
I’ve written a few contrarian things lately. Specifically, I ranted a bit about why I think the most common “make money online” technique doesn’t work for most people, and about how, really, the most important ingredients of success are persistence and grit. Then, on my... More »
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SXSW’s Biggest Star: “Cowboy Todd”
Submitted 4 hours ago
While I can’t be at SXSW in-person this year, I’m sending a proxy. Literally. If you are headed to Austin, allow me to introduce you to … “Cowboy Todd.” Inspired and designed by my friend David Alston and his crew at Radian6, this 6–foot tall cut-out will be... More »
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McCain, Lesson Learned
Submitted 4 hours ago
If there is anyone that learned the branding lesson imparted by the Obama ’08 Campaign, it was John McCain. During the Presidential race there was simply nothing the McCain identity could do to help his chances, especially not Optima, not even at its boldest. Not long after the loss, McCain... More »
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HubSpot Inbound Internet Marketing Blog
4 Ways to Get Your Business Found by Local Searchers
Submitted 7 hours ago
If you are like most small businesses, the success of your company is dependent on attracting local customers, whether they are in your region, state, county or even town. While it's great to see that your website is pulling in visitors from around the country and maybe even around the world, you... More »
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HubSpot Inbound Internet Marketing Blog
What Do Coke, Pepsi, Pampers, Dominos, Google and Facebook Have in Common?
Submitted 10 hours ago
Are audiences more interested in understanding what the big brands are doing? Do we look up to Coke and Pepsi and other great brands for inspiration?At HubSpot, we love to measure everything, and recently we completed a short study on how the use of brand names (including Coke, Pepsi, Dominos,... More »
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How to Make your Content Sticky
Submitted 10 hours ago
Make it very useful, then make it portable and spreadable. Package it in as many ways as you can think of, build it out, extend it with participation, give it away for free, give it away for leads, give it away to sell it. These and many other ideas can help you raise your online profile and be... More »
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Creating the list
Submitted 12 hours ago
...is not the same as obeying the list.Do you make the list you check off, follow and work on every day? When does it get made? Who approves it? Do you identify tasks or perform them?If you had a better list, would you do better work? If you made the list instead of just obeying it, would you be... More »
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Goodbye Planning, Hello Spontaneity and Disappointment
Submitted 12 hours ago
The above subject is an accurate sentiment of how I felt moments after entering the doors of the Littauer Building on the campus of Harvard University’s Kennedy School of Government last weekend. I’d marked the date on my calendar for the New England government unconference over six... More »
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Mobile Marketers Should Think Outside the iPad Box
Submitted 14 hours ago
The scheduled April 3rd release of Apple’s iPad will, undoubtedly, usher in a new era for mobile marketing. With a revolutionary platform that seems destined to impact the ways in which we read, play games, and absorb myriad forms of content, the iPad and its potential are the new central... More »
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My Plans for SXSW
Submitted 17 hours ago
Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time... More »
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10 Ways to Not Be a Jerk at SXSW
Submitted 20 hours ago
Let's say that your boss is cool enough to pay your way to SXSW this year. Whether it's your first time or fifth, there are 10 things to do that will be sure to alienate you from people at SXSW and those back at home that hate you for being there. More »
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SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Submitted 20 hours ago
Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here... More »
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Corporate Branding Goes Rogue
Submitted 23 hours ago
Social media is not just another tactic to be tacked onto the proverbial backside of a corporate identity system. It needs to be recognized for what it is -- the disruptive technology that radically changes the game. More »
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Why Layar is the coolest iPhone app in the world
Submitted 1 days 0 hours ago
Obsessed. I have become obsessed by an iPhone application called Layar. I first learned about Layar a few weeks ago when I spoke at the Marketing Pioneers event in Amsterdam. Layar is a free application that uses your GPS location to show what is nearby by displaying real time information on top... More »
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Don’t Abandon Traditional Marketing Methods: Integrate and Interact
Submitted 1 days 1 hours ago
The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands... More »
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Goodbye Business and Government, Hello Person
Submitted 1 days 1 hours ago
Seth Godin and Adriel Hampton shared bits of wisdom on their blogs this week that evangelize why organizations are doomed to change. Seth: Carnegie apparently said, “Take away my people, but leave my factories and soon grass will grow on the factory floors……Take away my... More »
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Social Media in Corporations: Pros & Cons of Organizational Models
Submitted 1 days 4 hours ago
I dove into my “Big Thinking” folder recently and emerged with a slide from the “Social Media Trends for 2010” deck created by Jeremiah Owyang of the Altimeter Group, discussing organizational models for corporate adoption of Social Media. Who is in control of this... More »
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Blogging Lessons from The Girl With the Dragon Tattoo
Submitted 1 days 4 hours ago
A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists... More »
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There’s an I in Twitter and a ME in Social Media
Submitted 1 days 5 hours ago
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually... More »
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Ubuntu's Circle of Friends Gets Smaller
Submitted 1 days 5 hours ago
According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux... More »
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SMX West 2010 - Man on the Street Interviews
Submitted 1 days 6 hours ago
Posted by jennitaNote: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street"... More »
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HubSpot Inbound Internet Marketing Blog
Stop Delivering Mail: Build USPS 2.0
Submitted 1 days 7 hours ago
Last week the U.S. Postal Service (USPS) announced it is considering cutting Saturday delivery. It's about time. In fact, the mail doesn't need to stop being delivered on Saturday, it needs to stop being delivered completely.In a recent TechCrunch article, entrepreneur Marc Andreessen suggested... More »
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Wire Up Your Customer Base
Submitted 1 days 8 hours ago
My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to them soon as I can. And lately, he knows that I’ll send Kat when... More »
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HubSpot Inbound Internet Marketing Blog
Going to SXSW? Rate Speakers and Win an iPad!
Submitted 1 days 10 hours ago
Boring presentations suck. Don't you hate it when you attend an event and feel like the speaker is completely wasting your time? Conferences are expensive and networking time is too valuable to waste by sitting down and listening to a bad speaker. With South by Southwest Interactive (SXSW) coming... More »
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Me.Anything
Submitted 1 days 10 hours ago
Instead of having anything.me. I like me.anything better. Although it might not be as SEO-friendly, it reflects more what happens when we focus on understanding and appreciating who we are. It's important because what we can do -- literally anything -- then follows. The Web doesn't love... More »
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