SEO Copywriters: How to Make an Extra $61,880 This Year
Submitted 1 hour ago
I’ve been an SEO copywriter since mid-2007. When I first entered the field, I knew absolutely nothing about it beyond what SEO stood for. I didn’t know what a duplicate content penalty was (or more correctly, was not); about black hat tactics; keyword strategies; etc. And I knew... More »
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The Kinds of Products I Want to Touch in 2009
Submitted 4 hours ago
I’m leaving for Las Vegas today to attend CES as Panasonic’s guest. (I’ll look like the guy in the picture to the left.) While I’m there, they’ll let me play with their dSLR camera, their Flip-like video camera, and some kind of nicer camera. I’m not obligated... More »
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Steve Woodruff: The Strategic Serendipity of Social Media
Submitted 4 hours ago
I have a social media strategy (actually, multiple strategies), though I'm not going to tell you about it/them in this post. I daresay that virtually all of us who are businesspeople using social media/community networking tools have some sort of strategy, whether articulated or not - or we... More »
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Ted Mininni: The New Sugar: About to Hit the Big Time
Submitted 4 hours ago
Back on July 30th, I blogged about Truvia in a post dubbed, “Marketing the New Sugar.” In my post, I commented on this new sweetener derived from the leaf of an herb called stevia. Now, many food companies, including the major soft drink companies, are scrambling to add the “new... More »
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Tweetbacks Beta
Submitted 5 hours ago
In response to a Mashable post about how Twitter will change blog design in 2009, yesterday I created Tweetbacks. They work kind of like trackbacks, but instead of listing blogs linking to a specific post, it lists Tweets about a specific post. You can see it in action on my blog, just above the... More »
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SMS & Email Marketing Can Help Newspapers Survive
Submitted 5 hours ago
Recently the Detroit Free Press announced that it’s going to cut print editions and focus on its digital offerings. The reaction in the stagnant newspaper industry (which I know well, having spent more than a decade in it) was shock. The reaction among digitally-savvy consumers: It’s... More »
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Future Now's Marketing Optimization Blog
Improving Conversions: Crash Diet vs. Lifestyle Change
Submitted 5 hours ago
This year, 45% of Americans made a new year’s resolution to loose weight. And, of these people, there are two different approaches to improvement. 1. The crash diet, where you could loose a bunch of weight in a short period of time (and then usually put it right back on, plus some). 2.… More »
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Elaine Fogel: Reselling Kids' Clothes is Unlawful as of Feb. 10
Submitted 5 hours ago
If you've ever purchased kids' clothing at a consignment shop or garage sale, you won't be able to do it after Feb. 10, 2009. In this tough economy, that's going to hurt a lot of working families. And why? Because Congress passed a new regulation under the Consumer Product Safety Improvement Act... More »
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Why Your Company Should Have a Blog
Submitted 7 hours ago
While doing some research for a consumer products client over the holidays, I was surprised to discover that almost half of this company’s competitors, distributors, and other related companies did not have any type of corporate blog presence. Since most of my clients are technology... More »
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When lawyers get in the way of PR
Submitted 11 hours ago
I received a press release via email a few days ago from a well-meaning PR person. Guess what? I can't write about it because at the bottom of the release is this: NOTICE: This electronic mail transmission contains confidential information intended only for the person(s) named. Any use,... More »
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Passion
Submitted 12 hours ago
Teams and communities are held together by the glue called passion.This is the topic of a recent ChangeThis manifesto by Dr. Mani Sivasubramanian - a heart surgeon, Internet infopreneur, and social entrepreneur whose passion for helping children with congenital heart defects receive life-saving... More »
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Willing to be lucky
Submitted 13 hours ago
I just heard Kurt Andersen quote E.B. White with this glorious phrase. How willing is your organization to be lucky? What about you in your career and your marketing efforts? Or in the people you meet or the places you go or the movies you see or the books you read? My closest friends each were... More »
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HubSpot Inbound Internet Marketing Blog
A Pre-Inauguration Online-Marketing Report Card for Change.gov
Submitted 13 hours ago
Two weeks from today, Barack Obama will be sworn in as the 44th president of the United States.As online marketers, we've been watching Obama's campaign and transition closley. Whatever you think of his politics, Obama has captured the attention of millions, largely through effective use of... More »
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There Is A Cost To Free
Submitted 15 hours ago
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there is a huge cost to all of this free goodness. On December 23rd, 2008 I posted a Blog entry titled, Breaking News On The Internet, where the question came up: "Who is going to pay... More »
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You are the President of Your Career
Submitted 16 hours ago
This year is slated to be tricky. If you’re an employee, it’s tough because your budget was just cut. It’s tough because some people were just laid off. It’s tough because you’re going to have to do more with what little you have. They want more from you. Oh, and... More »
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