Marketing The Unmarketable
Submitted 425 days 18 hours ago
When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we may have to embrace the idea that – in the end – we're trying to "market the unmarketable." Nearly nine years ago I joined a company called Airborne Entertainment... More »
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Three Scary Books for Vacation Reading
Submitted 425 days 23 hours ago
You know me. I can’t sit still. I’ve been reading up a storm on my vacation. Here, I’ve got three scary books for you to check out. The first is Personal Effects: Dark Art, by my friend J.C. Hutchins. The reason you have to buy this book is that I believe it’s a first of More »
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Is Your Company Thinking that Social Media is a Job?
Submitted 426 days 1 hours ago
I'm asking because technically, it really isn't. Let's take a step back and think about the strong word in the term social media. We've had all kind of media for ages - print, then the novelty of radio, then video that supposedly killed the radio stars (they also said that sound in movies would... More »
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Is Your Company Thinking that Social Media is a Job?
Submitted 426 days 1 hours ago
I'm asking because technically, it really isn't. Let's take a step back and think about the strong word in the term social media. We've had all kind of media for ages - print, then the novelty of radio, then video that supposedly killed the radio stars (they also said that sound in movies would... More »
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Everyone else reads it
Submitted 426 days 3 hours ago
The reason the New York Times matters isn't about the delivery of news (it's old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it matters is because everyone else reads it.That's the reason certain trade shows matter.Or... More »
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Everyone else reads it
Submitted 426 days 3 hours ago
The reason the New York Times matters isn't about the delivery of news (it's old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it matters is because everyone else reads it.That's the reason certain trade shows matter.Or... More »
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