The Idea Of Free Is Radical – So People Are Going To Freak Out
Submitted 147 days 10 hours ago
There are those who write books that explain where the world is at. There are those who write books about where the world is going. If you do the latter, you have to be prepared for the disbelievers and haters. Chris Anderson is the editor of Wired Magazine who also had a stellar best-selling... More »
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I Believe Mark Cuban is Right
Submitted 147 days 12 hours ago
The whole “Free” debate is alive and well, thanks to Chris Anderson. Seth Godin and Malcolm Gladwell have weighed in, and right behind them, Mark Cuban put out this piece. I want to skip down to the part where my head started nodding like a bobble-head: Newspapers are also catching... More »
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A Dozen Don'ts for SEOs
Submitted 147 days 13 hours ago
Posted by randfishI'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs. I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the word "clients" is... More »
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Coke, Pepsi Make Nice on Twitter
Submitted 147 days 15 hours ago
Yes, even hardcore rivals can be social-media friends (or followers, at least). More »
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Use Technology on Your Schedule
Submitted 147 days 15 hours ago
Amber Naslund writes about taking a vacation and taking technology along for the ride. When I’m on vacation, the freedom isn’t in being unplugged. It’s that I get to follow my own whims, my own schedule, and connect as much or as little as I want to because the mood strikes... More »
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Use Technology on Your Schedule
Submitted 147 days 15 hours ago
Amber Naslund writes about taking a vacation and taking technology along for the ride. When I’m on vacation, the freedom isn’t in being unplugged. It’s that I get to follow my own whims, my own schedule, and connect as much or as little as I want to because the mood strikes... More »
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Bringing Direct Marketing to Digital Screens
Submitted 147 days 18 hours ago
The self-service check-in kiosk at the airport marries direct marketing and digital out of home -- but not in a very user-friendly way. More »
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Refresher Course: BROKEN WINDOWS
Submitted 147 days 19 hours ago
Seeing this hideously dirty ceiling tile at my dentist’s office today reminded me of the Broken Windows theory and how it relates to businesses. The Broken Windows theory hypothesizes higher crime rates occur in cities when broken windows are left unrepaired because people will conclude no... More »
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Keeping Social Media Social
Submitted 147 days 21 hours ago
Social media is a great marketing tool for businesses because it has little initial cost. However, what many do not take into account is the man-hours needed to establish and maintain good communication with the community, be it followers, fans, or friends. Recently I came across an article about... More »
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Why the Court's Decision on Virtual DVRs Matters to Marketers
Submitted 147 days 21 hours ago
The U.S. Supreme Court decided on Monday to let stand a ruling that Cablevision can go forward with its virtual DVR product. What it means for marketers is greater DVR penetration and, potentially, more on-demand viewing. More »
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Paul Barsch: Why Capacity Management Matters to Marketers
Submitted 147 days 22 hours ago
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should... More »
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Paul Barsch: Why Capacity Management Matters to Marketers
Submitted 147 days 22 hours ago
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should... More »
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Old-School Marketing No Longer Working? Blame Canada
Submitted 147 days 23 hours ago
Canadians are a funny lot. They use strange words and spell with a U. They kiss cod. They enjoy being frozen solid nearly 8 months a year, and they call their money Loonies and Toonies. Don’t get me wrong; they’re nice people just the same. They’re nature lovers and... More »
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Future Now's Marketing Optimization Blog
Shopping Cart Abandonment Woes
Submitted 147 days 23 hours ago
Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks. Why were shoppers... More »
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Scenes from a Social Enterprise
Submitted 147 days 23 hours ago
What are Social Media evangelists looking to accomplish? We talk a whole lot about humanizing the corporation, but when we do so, we tend to think in terms of Customer Service and Marketing. Is that all there is to it? These questions came to mind during a recent dinner hosted by Jeff Dachis,... More »
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The Linguistics of ReTweets
Submitted 147 days 23 hours ago
I've done a bunch of research into the characteristics of ReTweets in an effort to understand what makes them viral. ReTweets are the first entirely observable and analyzable viral content spreading mechanism in the history of mankind and as such they offer an unparalleled window into what makes... More »
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Cheap Printing, Cheap Logo to Match
Submitted 148 days 1 hours ago
For most identity designers, companies like LogoWorks, LogoBee or whatever other cute name they acquire, are not to be taken seriously and are only seen as damaging to the industry by lowering (rather ridiculously) prices and quality. For offset and other specialty quality printers, companies... More »
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How to Achieve Revenue
Submitted 148 days 1 hours ago
The harsh reality of the startup scene today is that revenue is the best, and maybe only, form of funding. While many conferences focus on gaining the attention of investors, we’ve put one together that focuses on generating revenue. It’s called Revenue Bootcamp. It’s on... More »
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As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate
Submitted 148 days 2 hours ago
Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. More »
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The Value of Wonder
Submitted 148 days 2 hours ago
Sometimes, just sometimes, we should step back from what we’re doing (marketing, writing, selling, customer service, whatever!) and think about wonder. And by wonder, let’s think about those moments when we see or experience something that makes us breathe in deeply, and then causes... More »
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The Value of Wonder
Submitted 148 days 2 hours ago
Sometimes, just sometimes, we should step back from what we’re doing (marketing, writing, selling, customer service, whatever!) and think about wonder. And by wonder, let’s think about those moments when we see or experience something that makes us breathe in deeply, and then causes... More »
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Most Popular Posts: June 2009
Submitted 148 days 3 hours ago
At the end of each month, I've made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In June, the top ten posts - not including any that were top ten in May - were: Reflections on Social Business New hires: buying vs. leasing ... More »
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HubSpot Inbound Internet Marketing Blog
How to Use YouTube's Call-to-Action Overlay Ads
Submitted 148 days 5 hours ago
Yesterday YouTube rolled out Call-to-Action overlay ads to its paying advertisers. Until now, only specific partners and non-profit organizations could harness the benefits of this marketing feature. Now businesses can explore one more aspect of online video marketing. By plugging in customized,... More »
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Social Media Program Lifecycle
Submitted 148 days 5 hours ago
Or as Gianluca Arnesano calls it, the only slide you need to know. I translated the word campaign as program, because I do really believe that it's a cycle with a long tail that probably nearly doesn't wear off or go to zero. This is the work of Italian agency Frozen Frogs born out of the work... More »
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Social Media Program Lifecycle
Submitted 148 days 5 hours ago
Or as Gianluca Arnesano calls it, the only slide you need to know. I translated the word campaign as program, because I do really believe that it's a cycle with a long tail that probably nearly doesn't wear off or go to zero. This is the work of Italian agency Frozen Frogs born out of the work... More »
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The risk/reward confusion
Submitted 148 days 6 hours ago
It's easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside.Here's the problem: in most endeavors, a small increase in risk can double the reward. It's the second doubling of... More »
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The risk/reward confusion
Submitted 148 days 6 hours ago
It's easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside.Here's the problem: in most endeavors, a small increase in risk can double the reward. It's the second doubling of... More »
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Using Small Websites to Create a Bigger Impact
Submitted 148 days 7 hours ago
Posted by RobOusbeyWe all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page... More »
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Using Small Websites to Create a Bigger Impact
Submitted 148 days 7 hours ago
Posted by RobOusbeyWe all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page... More »
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