The top news and views on what's new and interesting in digital marketing for May 4, 2009

Seth Godin's Blog

Can you change everything?

Submitted 281 days 6 hours ago
You might not be as permanently stuck in a rut as you think. The rut you're in isn't permanent, nor is it perfect. There are certainly less perfect ruts, but there may be better ones as well. The certain thing is that you can change everything... Buy a competitor Sell to a competitor Publish your... More »

32 Discussing    101 Bookmarking   

Copyblogger

Everything You Need to Know About Creating Killer Content in 3 Simple Words

Submitted 280 days 21 hours ago
Creating great content is not hard. In fact, it’s quite easy. That is, if you understand three simple words. If you summarized every single book and article written on writing for the web, you’d get these three words. Yet, no one–not even the experts, authors, or... More »

8 Discussing    47 Bookmarking   

SEO Book.com

What About Your Non-Customers?

Submitted 280 days 9 hours ago
If you want to increase revenue, should you focus on getting more out of your existing customers? Slicing your offering finer in order to better appeal to a segment of the existing market? That's one way. But how about looking closely at non-customers. Why are all those people not buying what... More »

5 Discussing    3 Bookmarking   

Marketing Profs Daily Fix

Beth Harte: The Value of a Marketer

Submitted 280 days 23 hours ago
Frankly, it’s just not a fun time to be a marketer. Those who have a job are fearful and waiting for the axe to fall and those without a job are struggling to secure one in a sea of rough competition. How can marketers prove their value during a recession?* * * * * Frankly, it’s just... More »

4 Discussing    5 Bookmarking   

Web Ink Now

Sasha Vujacic - The official Web site of The Machine

Submitted 281 days 4 hours ago
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in the 2004 NBA Draft. He's... More »

1 Discussing    1 Bookmarking   

Future Now's Marketing Optimization Blog

How to Score Runs (Conversions) Like “Charlie Hustle”

Submitted 280 days 16 hours ago
When you convert a visitor to a sale or to a lead, hopefully you have scored a run your competitor won’t. Pete Rose liked to say “Somebody’s gotta win and somebody’s gotta lose and I believe in letting the other guy lose.” Pete received the nick name “Charlie... More »

0 Discussing    0 Bookmarking   

HubSpot Inbound Internet Marketing Blog

HubSpot TV - Ahh Choo! Marketing and Swine Flu

Submitted 280 days 24 hours ago
Episode #38 - May 1st, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvSpecial guest next week @scottkirsnerKaren at Girls in Tech here in Boston on 5/7 Mailbag@bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page... More »

0 Discussing    0 Bookmarking   

HubSpot Inbound Internet Marketing Blog

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Submitted 281 days 5 hours ago
It's no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. But if you're using LinkedIn solely as a place to maintain an online resume, you're missing out on a great opportunity to reach and engage with potential... More »

0 Discussing    49 Bookmarking   

Conversation Agent

Can Blue Cross Give Race Customers a Choice?

Submitted 281 days 5 hours ago
Independence Blue Cross is Philadelphia region’s largest health insurers with more than 2.6 million members locally, and 3.4 million overall. They are also the sponsors of the Philadelphia Broad Street Run, according to their site the largest 10-miler in the United States.This was the... More »

0 Discussing    0 Bookmarking   

Chris Brogan

Can Blue Cross Give Race Customers a Choice?

Submitted 281 days 5 hours ago
Independence Blue Cross is Philadelphia region’s largest health insurers with more than 2.6 million members locally, and 3.4 million overall. They are also the sponsors of the Philadelphia Broad Street Run, according to their site the largest 10-miler in the United States.This was the... More »

0 Discussing    Bookmarking   

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